on-demand care
for caregivers in need

1 in 10 Americans over the age of 65 are living with dementia. Often times, a family member or a close friend of the affected individual ends up taking up the role of a primary or secondary caregiver, for reasons ranging from duty to cost. Research on caregivers of individuals with dementia demonstrate that 1 in 2 have had their career/finances negatively impacted due to caregiving responsibilities, while 32% have missed their own doctor’s appointments due to their caregiving duties and 15% have been hospitalized for their own health since becoming a caregiver.

Rescue was created to offload these primary and secondary caregivers for situations of sudden need when their personal needs conflict with their caregiver duties. Rescue enables caregivers to get connected to credible, reliable professional care providers that can provide personalized care on-demand.

Guerrilla user research was conducted on-site across 10 primary caregivers, from which the extracted learnings formed the basis of the product design philosophy. A conversational product design approach was adopted to deliver a friendly yet respectful and empathetic product experience. This was then visually supported through the use of generous negative space, calming gradients, and smooth interactions and animations.